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Month: May 2013

  • An opportunity for IABC to care

    Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later,…

  • Your gleeful inner child: a marketing winner for Evian

    Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies,…

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  • FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

    For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind. In this podcast of her keynote speech at The B2B Huddle…

  • The sound of an F-type

    Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD…

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  • Klout score takes off with American Airlines

    To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or…