Month: June 2013
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Goodbye IABC and good luck
Last week, the International Association of Business Communicators (IABC) held its international conference in New York. By all accounts I’ve read, some 1,400 members went and took part. I’ve heard, too, that the professional development, networking and social events over…
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FIR Interview: Tansley Stearns and Patrick Rooney on employee social media training
While between 30 and 42 percent of companies (depending on which research you cite) still block employee access to social media, research increasingly suggests that training employees is more effective than trying to stop them engaging. The Filene Research Institute…
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FIR Interview: Nick James on the future for towns, shopping and digital marketing
A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and…