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Month: June 2013

  • Broken trust and unfulfilled brand promises in Meaningful Brands study

    The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the…

  • FIR Interview: Festicket Founders at #LeWeb London

    Founded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online. Would-be festival-goers browse a curated directory of music festivals, mostly…

  • The Hobson and Holtz Report – Podcast #707: June 10, 2013

    Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders…

  • Experience innovation

    When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition…

  • FIR Interview: Jeremiah Owyang on The Collaborative Economy

    Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on The Collaborative Economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating…

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