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Month: September 2013

  • FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013

    The inaugural episode of FIR On Strategy with Andrea Vascellari. In this first episode, we explore the structure and process of the “Adaptive Digital Strategy Framework.” We will understand how it functions and, indeed, why it’s called “adaptive”. Imagine this…

  • Content marketing requires a sound foundation

    Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…

  • Introducing "FIR On Strategy with Andrea Vascellari"

    By Andrea Vascellari, Host of “FIR On Strategy with Andrea Vascellari.” Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies – who’s doing it well and who isn’t.…

  • The Hobson and Holtz Report – Podcast #722: September 23, 2013

    Intro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; “FIR On Strategy with Andrea Vascellari” – a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23; Quick News: The Ghost…

  • How ‘social TV’ enables immersive involvement in live events

    Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their…