Year: 2013
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The Hobson and Holtz Report – Podcast #709: June 24, 2013
Intro: No Shel this week, he’s at the IABC conference in New York; congrats to Shel, Richard Binhammer, Mark Dollins on launching SME2; in memoriam: PRSA Communications Chief Arthur Yann died on June 13; new FIR Interview up (done by…
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FIR Interview – Carla Johnson on content’s role in sales enablement at #ContentMktgNow
In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often…
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The Hobson and Holtz Report – Podcast #708: June 17, 2013
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode; Quick News: How Upworthy became the fastest…






