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Year: 2013

  • FIR Book Club #4: "Civility in the Digital Age" author Andrea Weckerle

    Andrea Weckerle was the guest author for the third installment of the FIR Book Club on April 5, 2013, hosted by FIR Book Review Editor Bob LeDrew. Andrea is the author of Civility in the Digital Age. Read the transcript…

  • The Hobson and Holtz Report – Podcast #698: April 8, 2013

    Intro: FIR Book Club podcast recording with Bob LeDrew, Andrea Weckerle and Donna Papacosta coming, listen to it at Talkshoe in the meantime; FIR Interview with Edelman’s Steve Rubel is up; coming on May 2: The 2013 B2B Huddle, with…

  • Tips and tricks that make Twitter useful to your business

    If you’re new to considering Twitter as a communication tool for business purposes – or even if you’re pretty experienced with it – it will be worthwhile taking a look at the re-launched Twitter for Business website. The content in…

  • Can Google Hangouts replace press conferences?

    Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael…

  • JWT India and Ford: the real costs of stretching boundaries

    Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream…

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