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Year: 2013

  • The Hobson and Holtz Report – Podcast #688: January 28, 2013

    Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Interview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day; Quick News: Many ways brands can use Vine and a…

  • FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships

    In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR…

  • Underpinning how social you want your PR

    It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title…

  • Shape the debate about the UK and the EU

    A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for…

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  • McDonald’s new packaging, a QR code and telling brand stories

    The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting…

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