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Month: July 2014

  • Media Bullseye Roundtable joins the FIR Podcast Network

    We here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable. Long-time listeners may remember the Roundtable, which we referenced frequently on The Hobson and Holtz Report. Each…

  • The only way is ethics #PRethics

    Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing…

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  • The Hobson and Holtz Report – Podcast #763: July 7, 2014

    Intro: CustomScoop’s “Media Bullseye Roundtable” joining the FIR Podcast Network, changes in how to subscribe to “TV @ Work”; Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet…

  • Brand management is the new marketing

    AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable…