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Year: 2014

  • The only way is ethics #PRethics

    Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing…

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  • The Hobson and Holtz Report – Podcast #763: July 7, 2014

    Intro: CustomScoop’s “Media Bullseye Roundtable” joining the FIR Podcast Network, changes in how to subscribe to “TV @ Work”; Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet…

  • Brand management is the new marketing

    AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable…

  • The Hobson and Holtz Report – Podcast #762: June 30, 2014

    Intro: ‘Mobile Mind Shift’ book review actually coming this week; Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for…

  • PR spam on an industrial scale

    When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming…