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Year: 2014

  • Broadcasting the wow factor

    TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience.…

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  • If you want my data, reward me

    At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations…

  • How to meet the challenge of the brand storytelling opportunity

    If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist…

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  • The Hobson and Holtz Report – Podcast #741: February 3, 2014

    Quick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool “for when you don’t know what you’re looking for”, how a blackmailer acquired a popular twitter handle using social engineering…

  • Expanding internet choice with .guru and more

    This week, a raft of new top-level domains for internet addresses became available for early registration. I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to…

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