Month: July 2015
-
Labelling the C-Suite of the future
There could be a slew of new three- and four-letter acronyms to get used to if changes in C-Suite functions and roles take hold as outlined in 10 C-Suite Jobs of The Future, a thought-provoking report in FastCompany magazine this…
-
FIR #816: How Reddit and Subway have handled their crises
Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS plans to bring back…
-
Windows 10 shows the scale of Microsoft’s ambition
On July 29 – in just over two weeks’ time – Microsoft will begin the formal roll-out of Windows 10, the new edition of the Windows operating system for PCs and tablets (and Windows phones). It’s been the subject of…
-
Idle thumbs: Why commuters are the best audience
A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus…
-
IBM delivers the experience at Wimbledon 2015
The picture above is of a landmark that’s well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now. It’s Henman Hill, the grassy mound smack in the middle of the Wimbledon venue,…