Month: October 2015
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The value of a valuable brand
Brand consultancy Interbrand has published its latest annual report and ranking on the world’s top 100 global brands for 2015. The top 10 companies ranked by brand valuation, with the percentage difference in 2015 rank compared to Interbrand’s rank of…
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#PRstack: How to get better at digital PR
Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It’s the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a…
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Add “to Volkswagen” to the business lexicon
As the Volkswagen emissions-testing-fiddling scandal rolls on – and is getting much worse for the beleaguered German firm – speculation grows that other car makers are also gaming the system. If the testing methods used in countries around the world…