Year: 2015
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How brands can get involved with podcasting
A few days ago, I had the privilege of participating in an episode of the CIPR’s C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined…
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The encouraging face of digital according to the PRCA
The Public Relations Consultants Association (PRCA) published the PRCA Digital PR Report 2015 on September 14. Produced in partnership with The Holmes Report and YouGov, the report’s findings offer a snapshot of how the PR industry in the UK is…
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FIR is dead. Long live FIR!
On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It’s a ritual Shel and I have followed every week for the past ten years…
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FIR #824: Is SEO really dead?
Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality…
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Communication measurement moves up a level with Barcelona Principles 2.0
It’s fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don’t measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That’s a simple…