Year: 2015

  • A chat about podcasting

    A chat about podcasting

    Since announcing in FIR #820 last week that I’ll be hanging up my FIR podcasting hat (or mic) next month after more than ten years of creating The Hobson and Holtz Report podcast with Shel Holtz each week, I’ve been…

  • FIR #821: The pitfalls of product promotion on social media

    FIR #821: The pitfalls of product promotion on social media

    News That Fits discussions: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; Tinder’s Twitter meltdown: was it a planned PR stunt?

  • Is Crowd Mics the answer to making events truly engaging?

    Is Crowd Mics the answer to making events truly engaging?

    Such a familiar situation when you go to a conference: Ever been part of an audience and wanted to participate in a live event? Your options were limited: either raise your hand and project as far as your voice allows;…

  • The word on ad blocking

    The word on ad blocking

    I run ad blocking software in the browser on my computer that prevents ads appearing on most web sites I visit. Chrome is my default browser; as I sign in to my Google account in Chrome, and have it sync…

  • FIR #820: Marketing is shifting from agencies and moving in-house

    FIR #820: Marketing is shifting from agencies and moving in-house

    Intro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry…