Year: 2017
-
The end of AVE in PR?
If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount…
-
Opera: a good browser alternative to Google Chrome
For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a…
-
Cyberattack: The lack of serious intent for the NHS is not a role model
One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels. That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding…
-
How to play your part in fighting fake news
One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and…
-
Call for entries for UK Social Media Communications Awards 2017
For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic Events announced…