Year: 2023
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Rishi Sunak connects on LinkedIn Live
Today the UK government launched Business Connect, described as a new conference that champions the dynamism of UK businesses to unlock innovation and grow the economy. Or, as The Times puts it, a charm offensive with business. It’s also a…
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How robust will the screen be in the next-gen Galaxy Z Flip foldable phone?
It’s fair to say that the Samsung Galaxy Z Flip 4 foldable smartphone has greatly changed how I use a mobile phone. It’s not just the foldable aspect even though I get a huge kick out of using the Flip…
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A Nostalgic Journey through the Rise and Demise of the Blogroll
In the early days of the twenty-first century, when the term “social media” was but a whisper in the digital wind, blogrolls played an instrumental role in the development of online communities. A blogroll – a curated list of links…
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Twitter verification means little now
For many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes…
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Can we finally ditch AVE in PR please?
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating…