Author: Neville Hobson
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How to get a result with Twitter when email would fail
It started with one tweet. @jangles Hi Neville, we were wondering if there’s an email address we can reach you on? — Becky @ Nudjed (@BeckyAtNudjed) October 2, 2014 I bet you get requests like this from PR folk, too.…
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FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge
Chris Christensen was running into an experience many of us have faced. After he had left a town he was visiting, someone would email and say, “Oh, you were here? I would have loved to meet with you. Let me…
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The Hobson and Holtz Report – Podcast #775: September 29, 2014
New show ‘Chats with Chip’ to premiere on the FIR Podcast Network; Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is…
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The Apple iOS debacle and PR consequences
Whether you’re an iPhone user or not, you can’t have missed the headlines in recent days reporting on the fiasco resulting from Apple’s botched operating system update 8.0.1 for iPhones and iPads, released on September 24. For the first time…
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The Hobson and Holtz Report – Podcast #774: September 22, 2014
Quick News: Most US consumers don’t want to be your brand’s friend, how the mainstream media used social media in the Scottish referendum on independence, Radisson’s unexpected branding boost after duping Minnesota Vikings, it is striking when businesses keep quiet…