Author: Neville Hobson
-
Brand management is the new marketing
AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable…
-
The Hobson and Holtz Report – Podcast #762: June 30, 2014
Intro: ‘Mobile Mind Shift’ book review actually coming this week; Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for…
-
PR spam on an industrial scale
When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming…
-
The Hobson and Holtz Report – Podcast #761: June 23, 2014
Intro: Mobile Mind Shift FIR Book Review coming; Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for…