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Author: Neville Hobson

  • Is wearable technology an ethical nightmare for PR?

    Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars  and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect…

  • #FutureComms14 has what you’re looking for

    Just one day to go until #FutureComms14 takes place in London, on Wednesday June 18. If you’re looking for answers to questions like: Where is PR, communications and social media heading? What does your brand need to do to adapt?…

  • The Hobson and Holtz Report – Podcast #760: June 16, 2014

    Intro: #FutureComms14 in London on June 18, Neville leading a panel discussion; Shel speaking at IABC Columbus on June 25; FIR Book Review of Mobile Mind Shift coming this week; Quick News: Kit Kat gives rail passengers in Japan a…

  • A minimalist approach

    [Updated July 27: Today I reverted to the Genesis Framework and the eleven40 Pro child theme. Concise reasoning in today’s post about the change.] Today I re-booted this website. It has a new look and feel, quite a bit different to…

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  • The Hobson and Holtz Report – Podcast #759: June 9, 2014

    Shel’s at the IABC conference in Toronto so Neville’s the solo live host for this episode; Quick News: The CIA joins Twitter, IABC names Carlos Fulcher its new executive director, thoughts about UK Podcasters meeting at Skype in London, BreatheRight…