Author: Neville Hobson
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Changing the game with native advertising
Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.…
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The Hobson and Holtz Report – Podcast #746: March 10, 2014
Intro: Dan and Neville got together in London on Friday night for a chat, recorded and posted as an FIR Interview; Quick News: Omnicom buys into Instagram paid ad program for $100 million, Greenpeace accuses P&G of organgutan-habitat destruction, the…
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FIR Interview: Dan York and Neville Hobson in London, March 7, 2014
FIR correspondent Dan York spent the past week in London at IETF 89, the conference of the Internet Engineering Task Force (IETF), in his capacity as senior content strategist at the Internet Society. The IETF is a large open international…
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FIR Interview: Eric Sauve, co-founder and CEO, Foko (think of it as Instagram for the enterprise)
Anything that takes root on the web eventually finds its way into the enterprise. Social visual communication has exploded in the last few years with the success of Instagram, Pinterest and other tools, along with the surge in photo sharing…