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Author: Neville Hobson

  • How to meet the challenge of the brand storytelling opportunity

    If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist…

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  • The Hobson and Holtz Report – Podcast #741: February 3, 2014

    Quick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool “for when you don’t know what you’re looking for”, how a blackmailer acquired a popular twitter handle using social engineering…

  • Expanding internet choice with .guru and more

    This week, a raft of new top-level domains for internet addresses became available for early registration. I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to…

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  • Making the #CIPRSM redundant

    One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and…

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  • A new guide to help you verify digital content from any source

    Verifying facts before publishing a news story is one of the cornerstones of trusted behaviour that we have traditionally expected from the mainstream media. Even in the disruption of traditional sources of news over the past decade – with the…