Neville Hobson – Page 131 – NevilleHobson .com

Author: Neville Hobson

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

19 December 2013

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I…

b2b, Jill Rowley, Oracle
The role of the C-suite in social media marketing

18 December 2013

Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…

Content marketing, GaggleAmp
Can marketing become an enabler for genuine engagement?

16 December 2013

A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…

#SocialAtScale
The Hobson and Holtz Report – Podcast #734: December 16, 2013

16 December 2013

Intro: A great week for FIR content – 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester’s second episode posted, new podcast “FIR Presents Thought Leadership with Mitchell and Michael” soon with Mitchell…
Introducing "FIR presents Thought Leadership with Mitchell and Michael"

15 December 2013

The FIR Podcast Network is pleased to announce a new podcast focused on thought leadership that will begin later this month. Presenters Mitchell Levy and Michael Procopio explain… What is a Thought Leader? How do you become a Thought Leader?…

Michael Procopio, Mitchell Levy

Author: Neville Hobson

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

The role of the C-suite in social media marketing

Can marketing become an enabler for genuine engagement?

The Hobson and Holtz Report – Podcast #734: December 16, 2013

Introducing "FIR presents Thought Leadership with Mitchell and Michael"