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Author: Neville Hobson

  • A simple solution for EDF Energy’s marketing problem

    So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF…

  • The over-arching strategy for Google+

    One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter…

  • FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013

    The inaugural episode of FIR On Strategy with Andrea Vascellari. In this first episode, we explore the structure and process of the “Adaptive Digital Strategy Framework.” We will understand how it functions and, indeed, why it’s called “adaptive”. Imagine this…

  • Content marketing requires a sound foundation

    Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…

  • Introducing "FIR On Strategy with Andrea Vascellari"

    By Andrea Vascellari, Host of “FIR On Strategy with Andrea Vascellari.” Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies – who’s doing it well and who isn’t.…