Author: Neville Hobson

  • Welcome to the Middle East and have a nice day

    Amid the conflict, awful tragedy and human suffering constantly occupying centre stage in mainstream media reporting about the Middle East, one man tries to explain the relationship complexities of, among, between, within and without key countries, states and individuals;  and…

  • A reminder: SEO isn’t PR

    Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community – although PRs would benefit from reading it, too. It’s about search engine optimization – SEO – that often seems…

  • FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

    At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people…

  • Foundations for evolving relationships between people and machines

    Foundations for evolving relationships between people and machines

    IT Industry analysts Gartner announced its 2013 Hype Cycle for Emerging Technologies on August 19, with an assessment of the tech landscape that visualises its market analysis, concentrating on the evolving relationship between humans and machines. In explaining that relationship…

  • The Hobson and Holtz Report – Podcast #717: August 19, 2013

    Intro: Bloggade 2013 on Aug 21, FIR Live coming on Google’s new link rules, FIR Interviews coming on the Melbourne Mandate with Jean Valin and Dan Tisch and on marketing automation with Craig Jolley; Quick News: AppNet celebrates its first…