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Author: Neville Hobson

  • Closing the gap between social media use and usefulness

    A survey published this week by The Wall Street Journal shows some interesting findings about social networking tools, small businesses and how the owners of those businesses perceive the value of social media. While the survey was carried out among…

  • Vine: the compelling wild place

    An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s…

  • The Hobson and Holtz Report – Podcast #688: January 28, 2013

    Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Interview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day; Quick News: Many ways brands can use Vine and a…

  • FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships

    In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR…

  • Underpinning how social you want your PR

    It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title…