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Author: Neville Hobson

  • Trust in a name makes the difference

    What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s…

  • Podcasts are about community not audiences – advertisers note

    A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically…

  • The Hobson and Holtz Report – Podcast #686: January 14, 2013

    Intro: It’s our 9th year of podcasting, not our 8th (forgive our crappy math skills), thanks to Donna Papacosta for keeping our outro up to date, FIR Interview with PRCA’s Francis Ingham coming; Quick News: LinkedIn is now the preferred…

  • Author rank a key element in content marketing

    “Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…

  • Here’s what I do

    Every now and again, I meet someone who knows a bit about me from reading my blog or following me on Twitter – but still asks “So what is it you do?” Even though I’ve been writing this particular blog…