Author: Neville Hobson

  • Good example of a social media press release from ING

    Dutch financial services group ING released the results of a survey last month on the impact of social media in The Netherlands in 2012. The depth of information ING has published is comprehensive and paints a fascinating picture of attitudes,…

  • Are you going to quit Instagram?

    [Update Dec 21:] Instagram announced a reversal of its plan to implement changes to the terms of service in regard to advertising – an issue at the heart of the current kerfuffle. Details at the end of this post.] To…

  • FIR Interview: Dell IdeaStorm Project Manager Cy Jervis

    Dell was one of the first companies to make a serious commitment to social media and today is one of the most frequently cited companies when conversation turns to businesses that do social media well. Starting with its first blog,…

  • The Hobson and Holtz Report – Podcast #682: December 17, 2012

    Intro: A word on the Newtown tragedy, communication and contemporary society; FIR Interviews coming with Ekaterina Walter of Intel and Cy Jervis of Dell’s IdeaStorm; some thoughts about show length; Quick News: Report offers best practices for social media in…

  • Creating a Solid Foundation for Online Customer Engagement

    I often get asked how to get started with social media. What is the best way, the best place, to talk to customers? How do you do that? Just start tweeting or posting to Facebook or LinkedIn? These are natural…