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Author: Neville Hobson

  • How social media supports Israel’s military and political goals

    The current conflict between Israel and the Hamas government in Gaza includes a contemporary element that shouldn’t really surprise anyone – the use of social media in support of Israel’s military and political objectives. 21st-century tools for propaganda purposes, some…

  • Social media – the game-changing channel for B2B

    How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media…

  • The prime hurdles of social business

    The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels  – social networks, Twitter, blogs, etc – that people can use to…

  • Looking at TweetDeck anew

    One of the software programs that really kick-started wide use of Twitter in its early days was TweetDeck, first released in 2008. Acclaimed in particular by early adopters, TweetDeck quickly became the third-party app of choice for power users of…

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  • Introducing the new NevilleHobson.com

    Today, the new NevilleHobson.com makes its appearance – version 4.0 of this site I started writing in 2006. Not wanting to make a huge deal out of what, essentially, is the installation of a new WordPress theme – like a…

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