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Author: Neville Hobson

  • The Hobson and Holtz Report – Podcast #678: November 19, 2012

    Listen Now: Quick News: How worthwhile are LinkedIn Endorsements?, Google launches mobile global worldwide alternate reality game, libel law embraces Twitter and Facebook says government, changes at Pinterest, Twitter and Facebook; Ragan promo; News That Fits: News companies see future…

  • Taking the competitive PR pitch to Twitter

    If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…

  • UK crisis of trust: BBC is just the tip of the iceberg

    A news item in today’s Telegraph says that a survey by Kantar shows that 79 percent of the British public don’t trust senior BBC managers to tell the truth. This, of course, relates to the serious and still-unfolding crises confronting…

  • Coca-Cola re-imagines the corporate website

    Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website…

  • Tips for getting started with Twitter

    Getting started with Twitter is as easy as going to twitter.com and signing up for a free account. Of course, there’s a great deal to it from that point onwards as you try and figure out how and where to…