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Author: Neville Hobson

  • The secrets of making viral videos

    Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask.…

  • Tomorrow’s democracy demonstrated

    The United States has a new president – the old president. Barack Obama wins a second term in a contest whose result was a close call in terms of the popular vote – less than two million votes separate winner…

  • Setting a standard for event infographics

    Last week, the first Global PR Summit took place in Miami, Florida. Organized by the Holmes Group (best known for its Holmes Report and the SABRE Awards), the summit was billed as “a high-level event designed for senior practitioners to…

  • The Hobson and Holtz Report – Podcast #676: November 5, 2012

    Listen Now: Intro: FIR Interview with Lee LeFever is up; SNCR Symposium is this week; update on Apple’s court-mandated ‘apology ad’ in the UK; Quick News: IPR launches free online research center for social media science, Facebook tests free wifi…

  • As it turns out, Apple isn’t above the law (and which is a bit behind the times)

    When Apple posted an apology on its UK website last month as part of the price it paid in losing a lawsuit brought by Samsung, it didn’t endear itself well to the High Court. The lawsuit was filed by Samsung…