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Author: Neville Hobson

  • FIR Interview: Lee LeFever of Common Craft

    Listen Now: Lee LeFever, founder of explainer video company Common Craft, is out with a new book, The Art of Explanation. Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of…

  • Why share if you reserve all rights?

    Channel 4 News posted a collection of dramatic photos to its Google+ page of the devastation wrought by Superstorm Sandy in New York City and elsewhere on the US east coast. My second thought was why post these pics with…

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  • FIR Interview: Cisco Systems Social Media Listening Team

    Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help…

  • In B2B marketing, content is king

    An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella…

  • The Hobson and Holtz Report – Podcast #675: October 29, 2012

    Listen Now: Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming; Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests…