Author: Neville Hobson
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Now it’s BYOA to follow BYOD
A topic in business I hear being talked about a lot is “bring your own device” – BYOD for short – that illustrates some of the profound changes taking place in the workplace in how people use (and want to…
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The PRketing PRunt
One web definition of “public relations” is “A promotion intended to create goodwill for a person or institution.” Clearly that’s what DS Simon Productions in New York City is trying to do in its announcement of being granted a trademark…
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The Hobson and Holtz Report – Podcast #672: October 8, 2012
Listen Now: Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social…
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On target with QR codes
A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism…