Author: Neville Hobson

  • Seismic generation shifts

    AdAge.com reports on an auto-industry trade event in China and who from local firms went to speak: […] Most domestic automakers sent middle-level managers to speak at the event. These people are in their 30s or early 40s, and they…

  • How to ramp up the engagement effect

    The last time you went to a conference or other such event, what was the engagement like? Were there lots of questions? Did people in the audience offer to share what they thought on a given topic or issue? How…

  • The Hobson and Holtz Report – Podcast #668: September 10, 2012

    Listen Now: Intro: FIR Speakers and Speeches of the #TAGtribe panel discussion in London is up; IABC’s CW Bulletin focuses on Wikipedia; Quick News: Connectify gets its Kickstart(er), and then some; Kred rolls out Kred for CRM; WordPress live-blogging plugin…

  • 3,000 posts

    I just noticed that I’ve reached a milestone in blog publishing, with 3,000 posts published at NevilleHobson.com since I started this blog in 2006. I published my first post here on February 22, 2006. That’s 2,392 days ago, so 3,000…

  • The reality of influence discrimination

    Do people discriminate against you because of your score or rank from an influence measurement service like Klout? A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and…