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Author: Neville Hobson

  • Prepare for goodbye Feedburner in October 2012

    [Update September 15: Moving on from Feedburner to Feedblitz. I decided to move away from Feedburner. The post you’re reading, and it’s update at the end, tries to throw some light on a murky picture, with limited success. I’ve made…

  • FIR Speakers and Speeches: #TAGtribe Forum – Your Connected Customer and Company

    Conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets – strong sentiments that characterized a lively discussion at Waggener Edstrom in London on September 5, 2012. FIR co-host Neville Hobson…

  • Pity the PR person who is not agile and technically astute

    Fast Company magazine interviewed Brian Kardon, CMO of Lattice Engines, a B2B sales intelligence software firm in New York, on best practices in B2B PR. It’s a good interview, with some thoughtful perspectives on PR from a senior marketing professional.…

  • IABC raises more awareness of PR and Wikipedia

    Yesterday, the International Association of Business Communicators (IABC) published its latest edition of CW Bulletin, the monthly online supplement to CW, the association’s printed monthly magazine for members. Each edition of CW Bulletin presents articles, case studies and additional resources…

  • Live blogging comes to WordPress

    [UPDATE: Venturebeat reports that a serious bug exists in this plugin. It seems that the developers created the plugin and tested it on a pre-release version of the next version of the WordPress software. My recommendation: don’t use the plugin…