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Author: Neville Hobson

  • An easier view on influence analysis with Kred Story

    Things are heating up in the social influence measurement space with yesterday’s re-launch of Kred as Kred Story. Kred is one of three companies I see as the primary ones that, broadly, offer measurement and analytics services in the emerging…

  • Should everyone in your company be a marketer?

    Next month, I’m speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled “Your Connected Customer and Company.” Fellow speaker JP Rangaswami and I will be talking for about 15 minutes with some thoughts…

  • FIR Interview: Giovanni Rodriguez on the launch of SocialxDesign

    Giovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project…

  • The Hobson and Holtz Report – Podcast #665: August 20, 2012

    Content summary: FIR Interview with Giovanni Rodriguez coming; Mitch Joel to guest co-host FIR on Oct 8; Mark Story has a new job; listen to the Online Marketing and Communications podcast from Jon Buscall in Sweden; is anybody having problems…

  • The hype cycle and tipping-point technologies

    In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there’s much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies…

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