Author: Neville Hobson

  • FIR Live #24: Hangout-On-Air panel discussion on influencer marketing

    Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel…

  • The FT’s 1 million milestone on Google+

    The Financial Times’ post on Google+ yesterday was understated yet powerful: Today the Financial Times has reached 1m Google+ followers… Just three months ago, a survey reported that of all British national newspapers with a presence on Google’s social network,…

  • Talking up Google+ Hangouts live

    I took part in my first Google+ Hangout On Air yesterday, participating in a breakfast meeting of the appropriately-named Houston Social Media Breakfast, organized by Kami Huyse, as a guest speaker. You can watch the 42-minute recording of the session…

  • FIR Interview: Frito-Lay Communicators on a site for employee brand literacy

    Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In…

  • From the “What were you thinking!” PR department

    A bit of a kerfuffle has erupted with US retailing giant Walmart at the heart of it, as The Guardian reports: Stephanie Harnett, a publicist working for Mercury Communications, which has been retained by Walmart to assist in its effort…