Author: Neville Hobson
-
FIR Live #24: Hangout-On-Air panel discussion on influencer marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel…
-
FIR Interview: Frito-Lay Communicators on a site for employee brand literacy
Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In…
-
From the “What were you thinking!” PR department
A bit of a kerfuffle has erupted with US retailing giant Walmart at the heart of it, as The Guardian reports: Stephanie Harnett, a publicist working for Mercury Communications, which has been retained by Walmart to assist in its effort…






