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Author: Neville Hobson

  • Spot the PR fake

    Is it Shell’s private Arctic launch party that goes wrong? This was a private send-off for Shell’s arctic rigs (Kulluk and Noble discoverer) at the Seattle Space Needle. The rigs were visible outside the window. Incredibly, there was an obvious…

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  • Facebook could be a standard feature in credit scoring

    German news magazine Der Spiegel reports that Germany’s largest credit agency plans to mine Facebook and other social networking sites in search of information that could help the agency determine what effect online relationships may have on people’s abilities to…

  • Attention is all in the headline

    Isn’t this a far more powerful attention-grabber than “World IPv6 day on June 6”? A Whole New Version Of The Internet Is About To Be Switched On And the first paragraph: In about five hours, the next version of the…

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  • The Hobson and Holtz Report – Podcast #654: June 4, 2012

    Content summary: Diary note for the next FIR Live panel discussion on influencer marketing: June 16; update on the CIPR’s PR and Wikipedia initiative; IABC World Conference FIR meetup in Chicago; News That Fits: American Express launches Foursquare deals in…

  • Add your voice to the PR and Wikipedia conversation

    Here’s a plea to PR practitioners this Jubilee Bank Holiday Monday and Tuesday – give just 15 minutes of your time in contributing your thoughts to the online discussion about public relations and Wikipedia being spearheaded by the CIPR and…