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Author: Neville Hobson

  • FIR Interview: PepsiCo Employee Communications Senior Director Sharon McIntosh

    FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage…

  • Dilbert’s unique take on the mini-tablet market

    Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak…

  • The Hobson and Holtz Report – Podcast #639: February 20, 2012

    Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes…

  • Share on Pinterest if you have the right

    One online property that’s been getting huge attention over the past few weeks is Pinterest, the join-by-invitation content-sharing and social networking service. Not only huge attention but also huge take-up by its users – TechCrunch reported earlier this month with…

  • Get your social media insights in Amsterdam in April

    In April, I’ll be in Amsterdam taking part in The 2012 International Social Media and PR Summit, a two-day professional development event that blends a rich mix of best practices, tips and know-how with real-world examples of how organizations are…