Author: Neville Hobson
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Three things to make QR codes worthwhile
No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan…
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FIR Book Review: ROI of Social Media
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment…
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Klout boils down to a $ value
Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the…
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That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics…
That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics as presented and the subsequent assumptions. Wonder what the numbers look like for active users, however that's defined – no mention/prediction. Reshared post from…