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Author: Neville Hobson

  • The Hobson and Holtz Report – Podcast #626: November 21, 2011

    Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the…

  • Have your say in redefining public relations for the modern age

    What’s your definition of the term “public relations”? Does it match that of the Public Relations Society of America (PRSA): Public relations helps an organization and its publicsadapt mutually to each other. Or in the UK, that of the Chartered…

  • Getting to know the Galaxy S II

    I got a new smartphone a few days ago, a Samsung model, as my evolution from the HTC Desire, the phone I’ve had for the past eighteen months. It’s not the new Samsung Galaxy Nexus that launched in the UK…

  • Snake oil marketing

    Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says “Over 6.2 billion people on earth don’t use Facebook.” “Social Media Truth” takes…

  • In Defence Of Influence Metrics

    Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…