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Author: Neville Hobson

  • The biography of the moment

    I turned on my Kindle first thing this morning, and there it was – the Steve Jobs biography. I pre-ordered the Kindle edition when it was announced some months ago. Since then, comment and opinion about the widely-anticipated book, published…

  • Evolving the shopping experience

    I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…

  • The richness of being social

    Getting together for a chat over lunch – the epitome of being social whether for business or pleasure. That’s what the photo above suggests to me, a picture of a group who did just that a few days ago at…

  • The Hobson and Holtz Report – Podcast #621: October 17, 2011

    Content summary: New Pollstream poll and results of last poll; listener survey results are coming, really; News That Fits: the global BlackBerry outage and communication: what now for RIM?; Michael Netzley reports from Singapore on opacity in a global PR…

  • Cyber security on the investor agenda

    US securities regulators have formally asked public companies for the first time to disclose cyber attacks against them, reports Reuters. The US Securities and Exchange Commission issued guidelines on October 13 that sets out the kinds of information companies should…