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Author: Neville Hobson

  • Being inclusive about PR ethics

    One of the great things about the Ethics Awareness Month initiative from the Public Relations Society of America (PRSA) is that it helps focus clear attention on a core issue in the profession that, in many people’s minds, needs that…

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  • A memorable video to tell your social media policy story

    If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use. The Department of Justice in the…

  • Join the FIR GaggleAmp experiment

    After recording the FIR Interview with Glenn Gaudet last week, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp…

  • FIR Cut: Choosing the right social platform for reaching the media

    Overflow from FIR #616 on September 12, 2011. The Online Journalism Review: Which social media tool is the right one for PR professionals? Download this podcast (MP3, 5.75Mb; length 6:14) If you want to automatically receive FIR Cuts as they’re…

  • The Hobson and Holtz Report – Podcast #616: September 12, 2011

    Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted…