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Author: Neville Hobson

  • FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness

    Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps…

  • FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

    The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a…

  • On the tenth anniversary of 9/11

    On that awfully-memorable day in  2001: Coordinated suicide attacks involving hijacked passenger jets were launched against the World Trade Center in New York; against the Pentagon in Washington, DC; and an attack thwarted by passengers on a jet flying above…

  • FIR Interview: Glenn Gaudet, President and Founder, GaggleAmp

    GaggleAMP is a service that helps amplify your social media messages. The company describes itself as follows: "For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of…

  • So what will you do for ethics in PR?

    The subject of ethics in public relations often provokes strong opinions from people, especially when questionable practices fall under the critical spotlight – as Scott Adams so cannily grasped in this Dilbert cartoon in August. Ethics in PR issues from…

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