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Author: Neville Hobson

  • FIR Interview: Betony Taylor and Aden Davies on HSBC social media newsroom

    Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1. In this FIR interview, co-host Neville Hobson speaks…

  • FIR Interview: Mark Dollins on communication competencies

    Communications competencies continue to evolve. Yet how many organizations inventory the competencies of their communicators and then prepare a plan to ensure members of their team acquire the skills they need? Veteran communicator Mark Dollins has released the results of…

  • Crowdsourcing a new ringtone for Nokia

    The default ringtone on a Nokia mobile phone – the trademarked Nokia tune – is instantly recognizable to many people, certainly among the millions who use Nokia phones or have friends or colleagues who do. Now Nokia wants to change…

  • Take the FIR Listener Survey 2011 and help shape the show of the future

    Ever since Shel Holtz and Neville Hobson started the For Immediate Release podcast series in 2005 with The Hobson and Holtz Report in January of that year, finding out what our listener community thinks and wants has been important to…

  • The Hobson and Holtz Report – Podcast #615: September 5, 2011

    Content summary: Vote for FIR on Podcast Alley; it’s Labor Day in the US; Lionel Menchaca interview is up, interviews coming with Jeremiah Owyang, HSBC, Mark Dollins, Mark Hillary; game-based marketing book review is coming; Neville’s impressions of last week’s…