Author: Neville Hobson
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FIR Interview: Lee Hopkins on Twitter and symbolic convergence theory
Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of "symbolic convergence" is applicable…
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Will iPads lead to better customer service?
British Airways “revolutionises customer service using iPads,” says a BA press release on August 17 about a service trial that got quite a bit of attention this week. The airline says it’s trialling iPads with 100 cabin crew to enable…
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FIR Book Review – Enchantment by Guy Kawasaki
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description: “Enchantment, as defined by bestselling business guru Guy Kawasaki, is not…