Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Author: Neville Hobson

  • Build a deep understanding of your customer, or risk irrelevance

    A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer. Much of the case made by the writer Jamie Beckland, a Digital and Social Media Strategist…

  • FIR Interview: Bill Calder, Managing Editor, Intel Free Press

    FIR co-host Shel Holtz explores how Intel is taking steps to become a media company in this interview with Intel Free Press managing editor Bill Calder. According to the About page on the site, "The Intel Free Press is a…

  • Taking link licensing to a higher level

    A new development in the ‘pay per click’ links licensing conflict in the UK is about to move things up a level, one designed to raise awareness among members of Parliament and which might influence the future of a system…

  • The Hobson and Holtz Report – Podcast #605: June 27, 2011

    Content summary: Donna Papacosta’s IABC presentation and FIR Interview with Brian Solis posted; a quick note on AVEs; listener comments from the FIR Room on Friendfeed; Ragan promo; News That Fits: Marriott introduces Facebook game for recruiting, Dan York reports…

  • Scroll 7" tablet first impressions

    If you’re in the market for a tablet computer, you have a number of options. The obvious one, that everyone talks about, is the iPad. It was the brand that rebooted an entire market and quickly established the benchmark for…