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Author: Neville Hobson

  • Signs of the times for the future for e-books

    I have a Kindle, the digital e-book reader from Amazon who launched the third-generation model last year. Actually, my whole family has Kindles. We also have stacks of printed books. We’re not especially wedded to format, more the content and…

  • The footballer, Twitter and changing the game

    A story that has been headline news in the UK’s mainstream media every day for the past week is that concerning a Premier League footballer who’s suing Twitter in a legal challenge. [Events have moved significantly since this post was…

  • Criticism of Burson Marsteller now a firehose

    The kerfuffle surrounding PR firm Burson Marsteller and its poorly-planned and -executed blogger outreach on behalf of its client Facebook continues apace, on Facebook. Swift recap: Last week, Burson was caught out in what many critics see as unethical business…

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  • The Hobson and Holtz Report – Podcast #599: May 16, 2011

    Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits – the Burson Marsteller…

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  • How Burson Marsteller can emerge from its Facebook PR fiasco

    The "dirty tricks" kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf…