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Author: Neville Hobson

  • FIR Book Review: Social Location Marketing by Simon Salt

    Social Location Marketing, by Simon Salt. FIR Book Reviews editor Bob LeDrew reviews Simon Salt’s Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Salt works with large brands and international PR companies through…

  • Why vote yes to AV?

    I didn’t listen to Today on BBC Radio 4 last Wednesday and hear Mark Borkowski’s reported comment that the Alternative Vote (AV), on which we have a referendum on May 5, has created "a great yawn across the nation." Yet…

  • Are you really ready for the mobile consumer?

    Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline;…

  • The Hobson and Holtz Report – Podcast #596: April 25, 2011

    Content summary: Three FIR interviews posted: Lynnette Young on Blogworld’s podcast pavilion, Sean Duffy on WeFeedback.org and social media, and Philip Sheldrake on The Business of Influence; FIR Live panel on Saturday April 30 discusses social media analytics; listener comments…

  • FIR Interview: Philip Sheldrake and The Business of Influence

    The Business of Influence by Philip Sheldrake provides answers to the pressing questions facing everyone in business in this digital age. Full of perceptive thought leadership, this book offers a framework to help shape an organization’s structural and cultural design.…