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Author: Neville Hobson

  • FIR Live #21, February 19, 2011: Social Marketing to the Business Customer

    One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is…

  • When Twitter and entrepreneurs collide

    There’s some speculation this weekend over the reasons why Twitter suspended three third-party mobile apps on Friday. Ubertwitter (now known as Ubersocial), Twidroyd and Ubercurrent were all suspended due to what Twitter described as “policy violations.” What this means from…

  • FIR Interview: Laura Thomas at Dell on Trade Secrets

    To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets. The campaign includes a significant element…

  • The Hobson and Holtz Report – Podcast #586: February 14, 2011

    Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week’s show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments…

  • Which Arab state will be the next falling domino?

    After nearly three weeks of protest in Cairo and other cities across Egypt, the end came quite quickly on Friday night so that, today, the country no longer has Hosni Mubarak running things and instead has the military in charge,…