Author: Neville Hobson
-
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze
Earlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising – featuring ice explorers, skiers, glaciers and snow-covered mountains – was the focus of the Ford S-MAX 3D Projection Event that took place…
-
FIR Interview: Susan Beebe and Richard Binhammer on Chief Listeners at Dell
Does your organization have someone whose prime role is to listen to what people are saying about you online and then know what to do with the results of that listening? Dell does, with ‘chief listeners.’ Dell sees chief listeners…
-
Remembering 9/11 in 2010
It seems like only yesterday that I watched those terrible images on CNN of the Twin Towers burning and collapsing on this day in 2001. Nine years on and who can forget all the images of tragedy? Nearly 3,000 people…